The United States won the Cold War not simply because it outgunned the Soviet Union but because American values held sway in the court of international opinion, which included those who lived within communist regimes. Even more than was true during the Cold War, the struggle against Islamic-based terrorism will be not simply a military campaign but a battle for public opinion in the Islamic world, among our allies, and in the United States.

BARACK OBAMA, The Audacity of Hope

“And as long as we do what they want, their opinion will be on our side. We win!”