Jaguar’s Canadian Dealers Threaten Lawsuit Over JLR’s EV Shift
MSN.com | 8/2/2024 | Sam D Smith

* Jaguar is in the midst of reinventing the brand, reducing sales volume, and going EV-only.

* JLR is looking to trim down the number of Jaguar outlets across Canada.

* Dealers who invested heavily in the brand are not satisfied, and want compensation.

Jaguar Land Rover (JLR) dealers in Canada are gearing up for a joint lawsuit as the company wants to reconfigure how the brand operates. Jaguar’s new ultra-luxury strategy involves going all-electric and will shake up how cars are sold while drastically reducing sales expectations.

…

However, fewer cars mean fewer dealers and the company’s new electric vehicle strategy isn’t working well with its existing Canadian partners. According to industry insiders, Jaguar has planned to massively downsize its sales numbers from a target of 8,000 units to just 700 per year. The company also expects to transition to an online retail model.

So, good luck getting service from a dealer.

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Dealers: Downsizing from a target of 8,000 units to just 700 per year? Do you expect us to talk?

Jaguar (chuckling): No, Mr. Brand. I expect you to die!

From Cal Thomas, “Vice President Harris’ Unknown Language,” July 11, 2023

Earlier this month at an event sponsored by Essence magazine in New Orleans, Harris said things I defy anyone to translate:

“Culture is (pause) It is a reflection of our moment in our time, right? And, and present culture is the way we express our feeling about the moment. And, and we should always find time to express how we feel about the moment that is a reflection of joy ’cause, eeeh, you know, it comes in the morning (cackles). We also have to find ways to also express the way we feel about the moment in terms of just having language and, and and, a connection to how people are experiencing life and I think about it in that way, too.”