Bud Light boycott still hammers local distributors 1 year later: ‘Very upsetting’
ABC | 6/14/24 | Max ZahnWhen conservative activists set aflame boxes of Bud Light …
What, empty cardboard boxes? I’d urge ABC to produce footage of boxes containing full bottles or cans aflame, to back up their claim.
And did they purchase them? Then no financial loss to Bud Light took place.
… and urged a boycott in response to an endorsement from a trans influencer last spring, they sent sales of the beer plummeting in a rare success in the long history of consumer movements.
Even more improbably, the backlash continues to hammer Bud Light and strain independent local wholesalers …
Does anyone believe that wholesalers for such a major brand are ‘independent’ in their messaging?
And, by the way, every business site is ‘local,’ by definition.
… more than a year later, according to third-party sales data shared with ABC News as well as interviews with six Anheuser-Busch wholesalers.
Translation: We interviewed fifteen distributors, but only got useful quotes from six. So technically, you can say this article is based on interviews with six Anheuser-Busch wholesalers.
Most of the wholesalers, small- and medium-sized businesses that draw a significant portion of their revenue from Bud Light, said they remain weakened by the decline in sales and uncertain about when, if ever, the brand will fully recover.
B-boo hoo. Tell Bud Light not to make stupid marketing decisions.
Buggy-whip makers fail to sympathize.
The owner of an Anheuser-Busch wholesaler in the Northeast, whose child is trans, told ABC News they have taken a 30% pay cut to make up for the losses and are considering retirement.
That’s why I said you’ve gotta love ABC.
What breed is “their” cat? Who cares about their kid?
Names, or it didn’t happen. We’re not talking about whistleblowers here.
“Another distributor said MAGA Republicans burned a cross on his lawn.”
They were making over a 30% profit? Price gouging!
Can’t set fire to full cases, the water will put it out.
Waaah! In my state, beer distribution is a state regulated oligopoly. If you produce more than a million barrels of beer a year, the only way to get on a retail shelf is a distributor. A distributor who has made generous donations to both political parties.